I’ve been following the foursquare and gowalla hoopla for almost a year and to be quite frank, it made no sense to me. Why wound I want to ‘checkin’ when I’m at a coffee shop? Just to get points, win a badge and maybe be the ‘mayor’. Don’t get that. Scobles blog post today hit the head on the name with what is missing and has some useful suggestions on how to make this class of app useful. The idea is that your social graph should adjust based on what you are doing. And for this to happen, we need a more sophisticated reputation system.